The facts....

Premature ejaculation is one of the most common male problems.

Premature ejaculation (PE) means coming too quickly, and it's one of the most common sexual problems.

In a recent survey of several thousand British males, approximately 10 per cent of them said that they often or sometimes had this trouble.

It is more common in younger men. This is not surprising, as there's a distinct tendency for it to improve with age. Men generally get better control as they grow older.

However, a 2004 survey in Europe showed that many middle-aged men still have this problem.


It’s almost impossible to get an accurate definition of premature ejaculation: what some couples consider a satisfactory length of intercourse would be very inadequate for others.

At the 2006 Congress of the European Society for Sexual Medicine, an American research paper reported:

  • the average lasting time of men with PE was 1.8 minutes
  • 'normal' men lasted an average of 7.3 minutes.

But there were males who claimed to have premature ejaculation, yet who could last up to 25 minutes. This clearly shows people have wildly differing ideas about what is normal.

At the same Congress, Professor Waldinger reported that 2.5 per cent of men couldn't last 90 seconds upon penetration. This group would be medically diagnosed with PE.

As a working definition, if either you or your partner feels that orgasm is happening too soon, there probably is some degree of PE.

Does it matter?

As with anything, it only matters if it is bothering you and/or affecting your everyday life.

Sometimes, the condition is so bad the man can't have sex because he ejaculates before he can get to full penetration. This can be devastating for a man's self-confidence. And it can be hugely frustrating and annoying for his partner.

Most men merely find PE a considerable irritation. Foreplay can play a massive part in prolonging the whole sexual experience for both partners. Take time to explore each other, take time to enjoy each other's bodies, learn from each other what each of you like/don't like - think of the fun you can have along the way! You can pleasure each other for a long time using your whole body and you will BOTH feel as though you have been satisfied...Finish with penetration if you wish, but don't put too much pressure on yourself that it is the only important thing. Taking the pressure off yourself may help with the PE.

What causes it?

For many years, sex experts have tended to say that premature ejaculation is caused by early conditioning.

In other words, the man's early, rushed sexual experiences had to be quick so as to avoid detection. The idea is that this conditions him to climax as quickly as possible.

It's worth noting that from an evolutionary point of view, it's probable that males who climaxed quickly were more likely to have children. In other words, if you were a caveman who came very fast, you'd stand more chance of impregnating your woman and enlarging your tribe.

Some men seem to be highly triggered right from the start of their sex lives, and we have encountered instances where their fathers were much the same. Therefore, we feel that the tendency to reach orgasm quickly may possibly be inherited rather than learned.

Finally, there's no question that anxiety or 'nerves' play a part in many cases of PE. If you're nervous, you're likely to come too quickly.

This is why many males have discovered for themselves that a small amount of alcohol eases their nerves and makes them less likely to climax prematurely.

So, what can be done for PE? We offer a selection of our best selling PE products below, that have helped men time and time again, however if it continues after trying these products, we would suggest you consult with your GP.

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Dissolve a small amount in water into your hand, apply to the penis. Stone can be reused. (Allow stone to dry before storing away for future use)

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